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High Performance Automotive CRM for car dealers.

CarFire - Powerful CRM

CarFire is a powerful ROI driven CRM solution for automobile dealers.

Our commitment to USER FRIENDLINESS, UNRIVALED SERVICE and SIMPLE PRICING STRUCTURES makes CarFire the perfect fit for dealers of all sizes.

Powerful Sales Performer

Improving dealership closing rates by 26% – following your ups more closely provides tangible results.

Enhanced Service Driver

Increasing service appointments by 51% – book more service with better average hours per RO.

High Efficiency Builder

CarFire enables your staff to contact more customers each and every day, take full advantage of every interaction, and perform day to day tasks many times more quickly.

Supercharged Marketing

Reach your customers at the right time with an incredible array of automated tools for sales marketing, surveys, and service marketing by phone, email, or text.

CRM Made For YOU

CarFire doesn't make you change, it changes with you. Your CRM needs to adapt to your processes, enhancing your business and enabling you to realize your vision for what a CRM should do for you. You shouldn't have to change your processes to use a CRM.

So why choose CarFire?

We take pride in our commitment to USER FRIENDLINESS, UNRIVALED SERVICE and SIMPLE PRICING STRUCTURES. Our CarFire CRM system is intuitive and easy to use. Designed BY dealers FOR dealers. We understand that every dealership has its own workflows and processes. With that in mind, we designed CarFire to be flexible and customizable to your needs.


ROI Driving Highlights

Drive More Sales

Track sales leads more closely, book more sales appointments from web forms, phone calls, and un-sold showroom customers and close more deals.

Increase Service Volume

Allows your staff to book more service appointments with better average customer spend per visit.

Improve Efficiency

Enabling your staff to contact more customers each and every day, and perform day to day tasks more quickly.

Grow Dealership Traffic

Advanced tools to market via a variety of electronic channels more efficiently.

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Sales Department Highlights

Sales Tools

Equip yourself with worksheets, compare tools, build and price tools, and online inventory management.

Marketing Automation

Reach your customers at the right time with marketing, surveys, and alerts by phone, email, or text.

Lead Management

Easy to use ILM, follow-up, and traffic control systems that improve closing rates.

Real-Time Flexible Reports

Instant reporting on showroom traffic, Internet leads, lead sources, appointments, call tracking, and much more.

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Service Department Highlights

Service Tools

Arm your staff with our appointment log, booking wizard, no-show list, and service suggestions.

Marketing Automation

Reach your customers at the right time with marketing, surveys, service reminders, and alerts by phone, email, or text.

Predictive Reminders

Reach your customers when they are actually due for specific services by time or mileage.

Real-Time Flexible Reports

Instant reporting on service appointments, shop mix, tech efficiency, advisor performance, call tracking, and much more.

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We're Driven To:

  • Reduce Cost
  • Increase Sales
  • Improve Satisfaction

DealerCraft is committed to providing the highest quality solutions available for automobile dealers.
Contact us today to learn more about our solutions.

Our Technology

99.99% Uptime Guarantee.
World class security.
Globally distributed CDN.
Advanced reporting systems.
Bi-Directional DMS Integration.
Integrated solutions.

Let us introduce you to some of the most advanced solutions on the market.